ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Branded Content & Entertainment - Online / Short Form
Annual ID
ADC_ADV19023S
About the Work
The Super Bowl: for 50 years it’s been seen as marketing’s biggest stage, where $5 million dollars buys you a TV ad and 100 million eyeballs. But what if there was an even bigger stage? Enter Skittles Commercial: The Broadway Musical. Instead of following years of established Super Bowl wisdom, we skipped the 30 second TV ad and made a full 30-minute Broadway Musical.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
DDB Chicago / Chicago
PR / Marketing Agency
ICF Next / Chicago
Client / Brand
Mars Wrigley Confectionery / Hackettstown
Production Company
Smuggler / New York City
Music / Sound Production Company
Heard City / New York City
Post Production Company
HutchCo Technologies / Los Angeles
Blacksmith / New York City
The Mill / Chicago
Media Distribution Company
Mediacom / Chicago
Animator
David Szmit
Art Director
Ruth Bellotti
Chief Creative Officer
Ari Weiss
John Maxham
Creative Director
Nathaniel Lawlor
Director
Andrew Colon
Randy Krallman
Director of Photography
Alwin Kuchler
Editor
Jim Hutchins
Executive Creative Director
Colin Selikow
Executive Producer
Diane Jackson
Matt Blitz
Allison Kunzman
Brian Carmody
Patrick Milling-Smith
Jane Hutchins
Charlotte Arnold
Sasha Awn
Product Designer
Pete Zumba
Creative Team
Will Eno
Cristina Rodriguez Reina
Paulo Junger
Jason Georgen
Alec Stern
Scott Terry
Brian Winterton
Heather Lake
Austin Hickman-Fain
Daniel Morris
Joey Deady
Tim Regan
Yebin Ahn
Andrew Ceen
Elias Nousiopoulos
Fergus McCall
Megan Rumph
Nate Seymour
Phil Loeb
Frank Filipetti
Account Team
Richard Guest
Erin Vick
Jane Steinhoff
Josh Lenze
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