ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Branded Content & Entertainment - Online / Long Form
URL
Click to launch
Annual ID
ADC_ADV19100M
About the Work
very brand intends to entertain their consumers, but an entertainment brand is expected to do so. Fox Premium, one of the main movie/series platform in the region, specially. To advertise its content proposal, we made an 9-minute short film that felt exactly as the movies and series they always stream. It even featured Norman Reedus, star from Fox’s most acclaimed show - The Walking Dead - who plays himself in a story where murder, love, fandom and binge-watching are involved. The short film had 21.615.296M views in the first 3 weeks, with a 84% of positive interactions. People watched, shared and commented positively on the content. But above all, they enjoyed it. It performs within the top 5 movies in the app ranking in the region.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
Ponce / Buenos Aires
Client / Brand
FOX Networks Group Latin America / Buenos Aires
Production Company
Agosto / Barcelona
Creative Director
Andre Takeda
Producer
Roberto Carsillo
Jose Silva
Product Manager
Diego Reck
Writer
Hernan Ponce
Pedro Mairal
Juan Pablo Carrizo
Jorge Zacher
Dante Zamboni
Eric Chaulet
Ignacio Perez de Muro
Account Team
Natalia Noya
Luz Pasman
Heidi Zeuch
Related Awards
