ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Video / Animation - Single
Annual ID
ADC_ADV19103M
About the Work
Christmas is the festival of love. Nevertheless, it’s often about expensive gifts that many cannot afford: Among our customers, 44% must count every cent. We didn’t want to put more pressure on them. Instead, we reminded them of something they already have. The most valuable gift ever: love. We tell the story of a mother giving her son a wonderful gift without money - just with her creativity and love. Just like the story itself, also the visual execution should be handmade and full of love. Within an elaborate mixed-media-production, we went into every detail: Seven miniature sets were lovingly handcrafted. Each ice-flow was individually sculpted, poured into coloured resin to achieve the iceblue luminosity. Six characters were digitally brought to life. Finally, the two worlds intertwined seamlessly. 22 million views and numerous comments prove that this unique look hit people right at heart.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
SERVICEPLAN GERMANY / Munich
SERVICEPLAN GROUP / Munich
Serviceplan Campaign 3 GmbH / Munich
Digital Agency
Parasol Island GmbH / Düsseldorf
Plan.Net GmbH / Munich
Production Company
Glassworks Ltd. / Amsterdam
e+p films GmbH / München
NEVEREST GmbH & Co. KG / München
Media Distribution Company
REWE Digital GmbH / Köln
Animator
Jef Fleurkens
Chief Creative Officer
Alexander Schill
Creative Director
Moritz Dornig
Matthias Schuster
Rüdiger Kaltenhäuser
Henrik Pfeiffer
Executive Creative Director
Christoph Everke
Michael Reill
Producer
Jochen Hirt
Ariella Amrami
Account Team
Fabian Kleinmann
Frederike Enk
Julia Leibetseder
Nagège Jaussi
Franziska Borgwald
Anya Kruzmetra
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