ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Video / Animation - Single
Annual ID
ADC_ADV19104M
About the Work
Vatti's Trinity Healthy Dishwasher can wash away layers of dirt, they wanted us to create an interesting film to communicate with consumers. We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
The Nine X Insight Group / Shanghai
Animator
Joo Teoh
Art Director
Jody Xiong
Chief Creative Officer
Jody Xiong
Director
Jody Xiong
Producer
Lily Zhou
Sound Designer
Kevin Li
Writer
Candy Chen
Account Team
Cobe Liu
Albert Wei
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