ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Advertising

The Unknown

Agency FCB Brasil / São Paulo + Clube de Criação / São Paulo + Saigon / São Paulo + Evil Twin / São Paulo

Client Clube de Criação
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Annual ID

ADC_ADV19106M

About the Work

The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival, that awards the creative work that stood out during the year and that brings great names to discuss all areas of creativity. Each year, the Festival has a different theme and a new campaign. For 2018, we were inspired by the place where new ideas are born: the unknown. With a film full of metaphors and references, we portrayed the never-ending battle between creatives and the unknown, the struggle of the creative process, as well as emotions felt by those who seek a truly great and unique idea, such as agony, obsession, fear, frustration, fascination and more. Our major objective was to invite Brazilians who work in anything that involves creativity to explore the unknown in search of the new, as uncomfortable and difficult as it may be.