ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Advertising

Get Ready

Agency MJZ / Los Angeles + Dollar Shave Club / Los Angeles

Client Dollar Shave Club

Category

Craft in Video / Direction - Single

Annual ID

ADC_ADV19110M

About the Work

Summary: We’re at our most vulnerable when we’re alone in the bathroom getting ready. That’s when we look at our bodies in the mirror and take stock of our bellies, examine the shape of our parts, and wish for more hair here and less hair there. Then, we get down to work doing the best we can with what we have. In this film, we capture these moments of truth, and then we strive to let the viewer know that however they get ready, whatever body they’re working with, you’re welcome in our Club, and we’ve got the products and services to help them do it. Cultural: The organic conversation generated by “Get Ready” aligns precisely with our communication objectives, including inclusivity, the shared state of vulnerability in the bathroom, men feeling comfortable sharing and seeking advice, and the authenticity of the moments and characters that were featured.

2019 Awards

Total Points: 2

Merit Honor

Credits

Client / Brand

Dollar Shave Club / Los Angeles

Production Company

MJZ / Los Angeles

Post Production Company

Final Cut / Santa Monica
The Mill / Santa Monica

Chief Creative Officer

Michael Dubin

Chief Digital Officer

Alan Wizemann

Creative Director

Matt Orser
Aron Fried

Director

Steve Ayson

Director of Photography

Peter Quinn
Greig Fraser

Executive Creative Director

Alec Brownstein
Matt Knapp

Producer

Laurie Boccaccio
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