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2019 ADC Awards - Advertising

Lufthansa "#LifeChangingPlaces – New York"

Agency Kolle Rebbe GmbH / Hamburg

Client Deutsche Lufthansa AG
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Annual ID

ADC_ADV19112M

About the Work

Germans love to travel. But they often travel to places they have been before or where they know what to expect. The German airline Lufthansa wants to encourage them to discover new places with the travel inspiration campaign #LifeChangingPlaces. And perhaps even learn something new about themselves on their journeys. Online and offline the moving image campaign tells stories about places that changed one person’s whole life. The challenge: Countless travel videos can be found online and in the audio-visual media. To make ourselves stand out, we use a visual style for the film that showcases the place in a new and authentic way that the spectators have never seen it before.