ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Advertising

Occasional Ad

Agency Spotify In-House / New York

Client Spotify
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Annual ID

ADC_ADV19115M

About the Work

Spotify wanted to promote its redesigned Free product, but research with consumers revealed the biggest challenge - “free music” felt too good to be true. Once we explained that the occasional ad was the reason it could be free, our target audience understood immediately.