ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Advertising

One for Two

Agency BBDO / New York + JHFProductions + WorldWarSeven

Client Mars Chocolate North America/ Snickers
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Annual ID

ADC_ADV19051B

About the Work

In a year without their traditional Super Bowl buy, SNICKERS set out to generate cultural relevance with other attention-grabbing activations. One of these was an E-Coupon that only a hungry person would fall for: “one SNICKERS bar for the price of two.” We posted this less-than-ideal offer where similar deceptive offers run rampant - display media and paid social. But we didn’t take advantage of those who weren’t thinking clearly and clicked through, instead we sat them down for a heart-to-heart with a compassionate life coach. After expressing his concern for their well-being, he offered them a better deal on SNICKERS to ensure that this situation doesn’t happen again. With a reach that far outpaced its modest budget, SNICKERS proved once again that hunger has consequences, and that the internet is no place to be when you’re hungry.