ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Direct / Wildcard - Single
Annual ID
ADC_ADV19055S
About the Work
To reposition the Galaxy Note9 from a business phone to a gaming phone, Samsung partnered with Fortnite, a game where players spend big bucks on characters, called ‘skins’. Together they created a whole new character in the game, the Galaxy Skin, available exclusively on the new Note9. To build hype, we gave the skin to the world's biggest gamer before anyone else. Ninja debuted the skin to millions on YouTube and live on Twitch. Gamers lost their minds. They even attempted to download the skin from demo phones in retail stores. Most importantly, Note9 pre-orders increased 243% amongst 18-24 year-olds.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
R/GA / New York
Client / Brand
Samsung Electronics / Suwon
Samsung Electronics America / Ridgefield Park
Media Distribution Company
Starcom Worldwide UK / London
Starcom Worldwide US / Chicago
Wasserman Media Group / New York
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