ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Advertising

Middle Seat Lounge

Agency Fitzco//McCann / Atlanta

Client Coca-Cola
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Annual ID

ADC_ADV19054S

About the Work

Coke and Delta create an exclusive airport lounge for those in the middle seat.Every Coke is equal. No one gets a better Coke than anyone else. The same can’t be said for airlines seats. So we helped Coca-Cola, the world’s most optimistic brand, partner with Delta to create the first airport lounge exclusively for those sitting in the middle seat – The Middle Seat Lounge. A place where middle seaters could relax, refresh, and be treated like royalty. We even sent them to their flights with a special Coke 3-pack designed to break the ice with their new friends in the aisle and window. The results and coverage were amazing, and it was the first time in history people actually asked to upgrade to a middle seat.