ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Advertising

Broadway the Rainbow

Agency DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Client Mars Wrigley Confectionery

Category

Direct / Wildcard - Single

Annual ID

ADC_ADV19056B

About the Work

The Super Bowl: for 50 years it’s been seen as marketing’s biggest stage, where $5 million dollars buys you a TV ad and 100 million eyeballs. But what if there was an even bigger stage? Enter Skittles Commercial: The Broadway Musical. Instead of following years of established Super Bowl wisdom, we skipped the 30 second TV ad and made a full 30-minute Broadway Musical.

2019 Awards

Total Points: 10

Bronze Cube

Credits

Agency

DDB Chicago / Chicago
The Marketing Arm / New York City

Digital Agency

Tribal Worldwide / Chicago

PR / Marketing Agency

ICF Next / Chicago

Client / Brand

Mars Wrigley Confectionery / Hackettstown

Production Company

Smuggler / New York City
The Mill / Chicago

Post Production Company

Blacksmith / New York City
HutchCo Technologies / New York City
Heard City / New York City

Animator

David Szmit

Chief Creative Officer

Ari Weiss
John Maxham

Executive Creative Director

Colin Selikow
Kinney Edwards

Music Supervisor

Alec Stern

User Experience Designer

Derek Fernandes

Creative Team

Will Eno
Yvette Doud
Brian Winterton
Scott Terry
Josh Lenze
Daniel Morris
Joey Deady
Tim Regan
Yebin Ahn
Fergus McCall
Andrew Ceen
Elias Nousiopoulos
Nate Seymour
Megan Rumph
Keith Handley
Sebastian Szyszka

Account Team

Erin Vick
Jacqueline Hines
Jane Steinhoff
Amy Elkins
Marni Levine
Paul Williams
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