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2019 ADC Awards - Advertising

David Bowie Is Here

Agency Spotify In-House / New York + UM Worldwide / New York

Client Spotify
BACK TO RESULTS

Annual ID

ADC_ADV19126M

About the Work

Inspired by the DAVID BOWIE IS exhibition at the Brooklyn Museum, we worked to create a fitting tribute to the man who called New York City home for over two decades. To do this, we took over his local subway station and transformed it into a temporary museum exhibit. DAVID BOWIE IS HERE featured over 40 unique pieces about the music icon’s life in the city. Including never-before-seen images from photographers such as Mick Rock and Masayoshi Sukita, personal artifacts from his Archive, newly commissioned illustrations from longtime collaborators, and a 150-ft anamorphic centerpiece that showed Bowie from two eras. Each piece had a museum-style description card, which provided historical context, proximity from the station, and a Spotify code, so commuters could listen to the song it inspired.