ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Advertising

Here to Create Change

Agency TBWA\Chiat\Day / New York + DMB Media / New York

Client Adidas
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Annual ID

ADC_ADV19123M

About the Work

Cultural Background To show adidas’ effort and commitment to women in sports, we launched Here to Create Change, a campaign around the original creator of change: tennis legend Billie Jean King. Execution Each execution pays homage to her life, career and the actual change Billie Jean King has created by tirelessly fighting for women’s equal rights in sports. The campaign itself also was proof of change in its own medium, by making a 74-year-old woman the star of adidas. In a world that usually only features women below the age of 25, it really is change that’s much needed.