ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Out of Home / Print / Electronic Billboard - Campaign
Annual ID
ADC_ADV19127M
About the Work
Popeyes chicken tastes so good because it’s marinated in Louisiana seasonings for 12 hours. But nobody knew that. So Popeyes invented the 12-Hour Drive-Thru. Fans placed orders at a remote menu board in the middle of the West Texas desert. And while Popeyes marinated their chicken, the fans drove 12 hours straight down Interstate 10 to the flagship Popeyes in New Orleans, arriving just as their meals were ready. Eighteen fans actually made the drive. And we cheered them on along the way, with a series of billboards and signage telling them how much longer they—and their chicken—had to go. In the end, they got their meal and a celebration, and we got over 150.6 million impressions.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
GSD&M / Austin
PR / Marketing Agency
Alison Brod Marketing + Communications / New York
Chief Creative Officer
Jay Russell
Creative Director
Tim Eger
Jon Williamson
Leigh Browne
Joel Williams
Jeffrey Butterworth
Designer
Ben Harman
Group Creative Director
Tom Hamling
Product Manager
Kelley Hyatt
Social Media Manager
Jessica Lee
Randy Romero
Strategist
Jim Firestone
Account Team
Carrie Hines
Liam Doherty
Daniel Sparkman
Linda Nhan
Lindsay Wakabayashi
Related Awards
