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Category
Out of Home / Transit - Campaign
Annual ID
ADC_ADV19129M
About the Work
Saamix, a well-known household cleaning brand in China was fighting for attention with the influx of emerging competitors. We had to secure our brand’s place in the market by ensuring we were at the top of our consumers’ minds when they purchased cleaning products. As Saamix was a reputed brand for efficient everyday cleaning, we decided to communicate this in a fresh new way consumers could easily relate to. We used the behaviour of deleting apps on our smartphones as a device to illustrate how efficiently Saamix multi-purpose cleaners cleans the house. Besides, deleting dirt should be as simple as deleting apps on our phones.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
W / Shanghai
Production Company
Illusion / Bangkok
Chief Creative Officer
Tan Chee Keong
3Water Li
Creative Director
Ben Guo
Aries Shen
Illustrator
Illusion / Bangkok
Photographer
Illusion / Bangkok
Producer
Season Zhou
Writer
Elissa Azizi
Account Team
Ammie W
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