ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Promotional Materials / Dimensional - Single
Annual ID
ADC_ADV19134M
About the Work
For over 145 years BECK’S has been brewing a premium beer with carefully selected ingredients and unequaled taste. To overcome the stagnant beer market and the canned-beer image problem we we gave our premium Pils the shape it deserves: Le BECK’S. Le BECK’S is a limited edition crafted beer-can that inspires BECK’S customers to associate their favorite premium Pils with a new drinking custom. The edition led to our audience clinking beer where beer was never been before: at galleries, classical concerts, and exclusive private and public events. The limited-edition cans were unveiled March 1st, 2018 with 5,000 carefully crafted pieces.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
SERVICEPLAN GERMANY / Munich
SERVICEPLAN GROUP / Munich
SERVICEPLAN CAMPAIGN INTERNATIONAL / Hamburg
Client / Brand
Anheuser-Busch InBev / Bremen
Chief Creative Officer
Alexander Schill
Executive Creative Director
Markus Kremer
Thomas Heyen
Michael Wilk
Wolf Eike Galle
Writer
Jay Chakravorty
Account Team
Lars Holling
Sabrina Schwartz
Lee Sharrock
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