ADC Awards
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Firevase
Agency Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul + Yonggamhan Production / Seoul
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Category
Promotional Materials / Dimensional - Single
Annual ID
ADC_ADV19067S
About the Work
58% of homes in South Korea still don't have a fire extinguisher. Even if they do, they store them away in hard to reach places. How could we bring them back within reach? The Firevase is an ordinary flower vase that doubles as a fire extinguisher. As a part of a home’s décor, the Firevase always stays within reach so people can protect themselves in case of a fire by throwing it into the flame. From September 1st to December 31st, 2018, the Firevase was distributed to 100,000 households nationwide. The campaign reached 32M through various media platforms. 4.1M customers visited the brand's website, and brand favorability increased by 83%. As a result, 81% of respondents confirmed that they were now more aware of the importance of having a fire extinguisher at home. Furthermore, the number of homes equipped with a fire extinguisher increased by 8% nationwide.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
Cheil Worldwide / Seoul
Rue N Ran / Seoul
Production Company
Junpasang Production / Seoul
Bounce Creative / Seoul
Yonggamhan Production / Seoul
Mimicry / Seoul
JW pictures / Seoul
Music / Sound Production Company
Kiss FM / Seoul
Audio Village / Seoul
Post Production Company
Fireworks / Seoul
Art Director
Hyojung Ryou
Creative Director
Hyungkyun Oh
Seongphil Hwang
Digital Artist
Hongjune Yoo
Hyunah Lee
Director
Yonghan Moon
Donghyun Kim
Director of Photography
Changbae Kang
Junbum Ann
Executive Producer
Kyounghyun Kim
Music Supervisor
Inu Hwang
Photographer
Jiwon Choi
Kyoungwon Kang
Choongsun Park
Producer
Sunho Bae
Hyungju Park
Jooyong Kim
Sound Designer
Sunglae Hong
Writer
Seungree Kang
Creative Team
Hyoeun Jeon
Account Team
Changyu Park
Nawon Lee
Jungmin Choi
Wansoo Park
Jieun Chae
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