ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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HORNBACH "WERKSTÜCK Edition 001"
Agency HEIMAT / Berlin + Sigurd Larsen Design & Architecture / Berlin + Markenfilm Crossing / Berlin
Category
Promotional Materials / Dimensional - Single
Annual ID
ADC_ADV19066S
About the Work
HORNBACH is always searching for new ways to anticipate social developments and transform them into stories. In a world where people are willing to stand in line for days for the newest, insanely expensive hype product, HORNBACH created a design it-piece that cannot simply be bought. Instead, the WERKSTÜCK 001 Lounge Chair, designed by Danish designer Sigurd Larsen, can only be built. From scratch. With nothing but your bare hands. Reaching peak exclusivity, the chair made strictly of materials out of HORNBACH's vast product range is a tribute to our customers' own capability, realized through the dedication of true DIY-ers: Designed by Sigurd Larsen. Built by you.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
HEIMAT / Berlin
Design Firm
Sigurd Larsen Design & Architecture / Berlin
Production Company
Markenfilm Crossing / Berlin
HEIMAT / Berlin
Play Media / Berlin
Music / Sound Production Company
Loft Tonstudios Berlin GmbH / Berlin
Bauhouse / Berlin
Media Distribution Company
Mediaplus / München
Publisher
Büro Bum Bum GmbH / Berlin
Art Director
Sascha Jörres
Marco Bienek
Chief Creative Officer
Guido Heffels
Matthias Storath
Chief Marketing Officer
Matthias von Bechtolsheim
Maik Richter
Composer
Clemens Wittkowski
Creative Director
Felix Pfannmüller
Marlon Fischer
Designer
Sigurd Larsen
Director of Photography
Torsten Lippstock
Editor
Arthur Heisler
Executive Producer
Thomas Bartl
David Arnold
Product Manager
Carola Storto
Writer
Teresa Guggenberger
Account Team
Kimberly Schwarck
Franziska Lequen
Tim Holtkötter
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