ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Advertising

Emotional Support Chicken

Agency GSD&M / Austin

Client Popeyes Louisiana Kitchen
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Annual ID

ADC_ADV19135M

About the Work

Last year, emotional support animals made a bunch of headlines, from people trying to take emotional support squirrels on flights to airlines banning “animals with tusks.” It got so heated, even Congress took up the issue. And so did Popeyes. During the most stressful travel week of the year, Popeyes offered travelers a new kind of emotional support animal—one you can eat. Popeyes limited-edition Emotional Support Chicken box quickly sold out, but not before it got people talking. It earned over 1.1 billion media impressions (worth almost $11 million).