ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Promotional Materials / Dimensional - Single
Annual ID
ADC_ADV19135M
About the Work
Last year, emotional support animals made a bunch of headlines, from people trying to take emotional support squirrels on flights to airlines banning “animals with tusks.” It got so heated, even Congress took up the issue. And so did Popeyes. During the most stressful travel week of the year, Popeyes offered travelers a new kind of emotional support animal—one you can eat. Popeyes limited-edition Emotional Support Chicken box quickly sold out, but not before it got people talking. It earned over 1.1 billion media impressions (worth almost $11 million).
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
GSD&M / Austin
PR / Marketing Agency
Alison Brod Marketing + Communications / New York
Chief Creative Officer
Jay Russell
Creative Director
Jon Williamson
Leigh Browne
Joel Williams
Designer
Ben Harman
Editor
Jacob Stern
Group Creative Director
Tom Hamling
Product Manager
Kelley Hyatt
Social Media Manager
Randy Romero
Jessica Lee
Strategist
Jim Firestone
Natalie Gover
Account Team
Carrie Hines
Liam Doherty
Lacey Bobo
Linda Nhan
Lindsay Wakabayashi
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