ADC Awards
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Category
Television / Film / Online Video / Film - Single
Annual ID
ADC_ADV19136M
About the Work
The children rescued by Save the Children are survivors the worst problems in society. We believe in the power of the music to generate impact, and use a song about a survivor and put it in different mexican children’s mouths. We wanted to deliver the message that with some help we can get the world to put excluded children first and tackle the barriers that prevent them from surviving, learning and being protected. We implemented our campaign in different social media and cinema, from April 30th (national children’s day) and July, using the brand’s own channels and diffusion assets.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
VMLY&R Mexico / Mexico City
Production Company
Landia / Mexico City
Music / Sound Production Company
Samantha Parvin / Mexico City
Chief Creative Officer
Alexis Ospina
Creative Director
Rodrigo Casas
Director
Francisco Paparella
Director of Photography
Galo Olivares
Executive Creative Director
Luis Madruga Enriquez
Music Supervisor
Samantha Parvin
Creative Team
Héctor Fernández
Account Team
Valentina Herrera
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