ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video / Online - Single
Annual ID
ADC_ADV19138M
About the Work
Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. Unfortunately, we can’t change what bullies say to their targets, but we can change the way it makes them feel. So we created a movement to disarm bullies of their most common tactic: name calling. #DefyTheName kicked off with a film showing that some of the most successful people were also called names, but they didn’t let that define who they became. The campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Monica Lewinsky started this by changing her Twitter name on live television. Soon after, celebrities, influencers, and thousands of people did the same, reinforcing our message: you are not alone and the names you’re called don’t define you.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
BBDO / New York
PR / Marketing Agency
Dini Von Mueffling Communications
Production Company
O Positive
Music / Sound Production Company
Hook & Line
Sonic Union
Post Production Company
No6
Company 3
Chief Creative Officer
David Lubars
Greg Hahn
Composer
Bryan Senti
Creative Director
Bianca Guimaraes
Digital Artist
Ed Skupeen
John Shea
Mark Reyes
Tim Masick
Melina Smith
Director
Brian Billow
Director of Photography
Larry Fong
Jay Feather
Editor
Justin Quagliata
Executive Creative Director
Danilo Boer
Marcos Kotlhar
Executive Producer
David Rolfe
George Sholley
Ralph Laucella
Marc Grill
Corina Dennison
Social Media Manager
Lucy Bennett
Sound Designer
Michael Marinelli
Strategist
Karin Santiago
Julie Naidu
Crystal Lin
Writer
Roberto Danino
Account Team
Lindsey Cash
Carrie White
Jackie Silver
Jordan Ji
Dini von Mueffling
Daniel Lempter
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