ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Advertising

The Truth Is Worth It

Agency Droga5 / New York + Furlined / Los Angeles

Client The New York Times
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Annual ID

ADC_ADV19077G

About the Work

Global campaign, “The Truth Is Worth It,” directed by Oscar-winning duo, Martin + Lindsay, looks to shed light on the journalists behind the journalism and why it is all worth it. Focusing on the importance of thorough and investigative reporting, the campaign unveils what it takes to find the truth, wherever it may be. Reporting without fear or favor and beholden to no outside interests. The film uses a single, creative-writing approach: a connected thread of animated words that appear on-screen as though a continuous writing and rewriting of headlines. It puts viewers in the journalists shoes, mimicking their psyche, intentions and actions - the viewer experiencing the stories unravel as they did for the journalists in real time. The campaign makes a statement about the power of journalism today, with stories that have the potential to shift perceptions and culture.