ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video / Television - Single
Annual ID
ADC_ADV19142M
About the Work
In celebration of the 100th NFL season, football legends young and old gather together at a red carpet gala for the “The 100-Year Game.” Airing during Super Bowl LIII, the film highlights a chain reaction when Marshawn Lynch tips the anniversary cake, knocking the ceremonial ball perched atop onto the ground, and the gala erupts into an insane game of pickup football. The spot featured 44 legendary players, including 21 hall of famers, 55 collective Super Bowl rings, 11 Super Bowl MVPs and it was voted #1 by consumers in the USA Today Ad Meter.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
72andSunny / Los Angeles
Production Company
Film 47 / Los Angeles
Post Production Company
Work Editorial / Los Angeles
The Mill / Los Angeles
CO3 / Los Angeles
Lime Studios / Los Angeles
Chief Creative Officer
Glenn Cole
Designer
Nate Ripp
Chris Ruh
Cyrus Coulter
Executive Creative Director
Keith Cartwright
Executive Producer
Nicole Haase
Group Creative Director
Tim Wolfe
Account Team
Mike Peditto
Katie Martin
Brooke Schwab
Audrey Sigel
Kallie Halbach
Noah Winter
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