ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Design for Good / Advertising - Campaign
Annual ID
ADC_ADV19003S
About the Work
The Lacoste crocodile made way for ten threatened species in a collection of extremely limited-edition polo shirts. A call to action with the IUCN to bring attention to the global state of biodiversity and animal rights. 1 775 polos were produced: for each species, the number of polo shirts corresponds to the number of animals known to remain in the wild. Sold exclusively online, the polo shirts were sold out in 24 hours.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
BETC / Paris
Production Company
Allso / Paris
Art Director
Jonathan Baudet-Botella
Chief Creative Officer
Remi Babinet
Executive Creative Director
Antoine Choque
Producer
Franck Annese
Writer
Olivier Aumard
Céline Mazza
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