ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Innovation / Branded Content / Entertainment
Annual ID
ADC_ADV19007B
About the Work
As part of the IKEA Living Rooms campaign "Whatever your living room's like, there's always space for IKEA", where we challenged people to discover the piece of IKEA furniture we had placed in a luxury living room. We wanted to take the challenge even further and try to place a piece of IKEA furniture in a living room where nobody would ever imagine that it would go unnoticed ... which living room could theoretically be one where you would never expect to find a piece of IKEA furniture? A LIVING ROOM IN THE MUSEUM OF ROMANTICISM IN MADRID. We carried out an action, where we placed pieces of IKEA furniture in one of the sitting rooms in the museum, with the aim of it going unnoticed by visitors.
2019 Awards
Total Points: 10
Bronze Cube
Credits
Agency
McCann / Madrid
Client / Brand
Ikea / Madrid
Production Company
Craft WW / Madrid
Art Director
Raquel Martinez
David Valgañon
Chief Creative Officer
Monica Moro
Director
Ismail Najjar
Executive Creative Director
Raquel Martinez
Jon Lavin
Account Team
Javier Pascual
Elena Rodríguez
Alejandra Sierra
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