ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

Learn more about ADC105

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2019 ADC Awards - Advertising

Westworld: The Maze

Agency HBO / New York + 360i / New York

Client HBO
BACK TO RESULTS

Annual ID

ADC_ADV19082M

About the Work

"Available on Amazon Alexa-enabled devices, Westworld: The Maze brings the show’s layered story mapping to the voice platform, where users are led on a quest for consciousness in an immersive game that allows fans to navigate the show right from their couches. Users play as an unnamed host and are guided through “choose-your-own-adventure” style gameplay with questions about the Westworld universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices. Within the game’s sound design, anything could be a clue. Fans encounter and interact with the voice talents of 36 actors, including beloved characters Bernard/Arnold (Jeffrey Wright) and Clementine (Angela Sarafyan). We leveraged the series’ sound library for maximum authenticity, production quality, and interactive storytelling – creating a premium experience not replicated in other Voice skills on the market. On average, fans spend 14 minutes playing across multiple paths to find the center of The Maze.