ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Advertising

AutoAds

Agency CHE Proximity / Australia

Client carsales.com.au
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Annual ID

ADC_ADV19086M

About the Work

carsales.com.au is Australia’s largest online classifieds for second-hand cars. carsales’ AutoAds ensured anyone trying to sell their second-hand car via carsales received a one-of-a-kind, expensive feeling car ad to help their sale. For free. It is a cloud-based, ad generating platform that uses car listing data to automatically create thousands upon thousands of bespoke commercials. Sellers didn’t have to lift a finger. All they had to do was list their car as they normally would, and the data (the information they’d entered about their beloved second-hand car) was seamlessly used to create a unique TV ad. After listing their car, sellers received an email with five personalised car ads. Each was based on a clichéd car commercial genre. Tough, City, Adventure, Family and Luxury. The AutoAds platform is capable of generating over 1.2 trillion possible combinations ensuring that no two ads will ever be the same.