ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Illustration

Night

Agency Meitu Pic / Hangzhou + Yukai Du / London

Client Meitu Pic

Category

Digital / Single

Annual ID

ADC_ILT19033M

About the Work

The image is a splash screen for Meitu Pic (a beauty camera app in China). The app launched a new re-branding last year to introduce a new colour palette and UI design. In the brief, the client required an illustration which would be energetic, positive and mobile-friendly with the use of their main branding colour – a light magenta as a welcome splash screen. Since the new logo is based on a circle shape, I used the branding colour in the middle circle to empower all the elements in the space.

2019 Awards

Total Points: 2

Merit Honor

Credits

Client / Brand

Meitu Pic / Hangzhou

Freelancer

Yukai Du / London

Illustrator

Yukai Du
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