ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Digital / Series
Annual ID
ADC_ILT19008S
About the Work
Creative Background:N6 PRO, a 360 mobile phone, was launched in early 2018, and its biggest function is "noise prevention". Solution: Our creative concept is: "Whenever you make a phone call in any noisy environment, someone will clam the noise and make the world quiet down." We found three representative noisy places in China: 1. food market, 2. train station, 3. big noodle restaurant, to highlight that under such noisy environments, the mobile phone still enables you talk freely without interruption. The humorous artistic treatment of exaggeration is applied to the characters. All the noisy people or animals in the environment are calmed by a "hush" gesture, creating a quiet speaking environment for the telephone user.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
RedBank / BeiJing
Production Company
Illusion / Bangkok
Art Director
Jiayang Chen
Yincheng Li
Creative Director
Lu Zhao
Executive Creative Director
Qianli Ma
Donghai Liu
Writer
Qianli Ma
Donghai Liu
Account Team
Xiaolin Liu
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