ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Packaging Design

KRAS Makeup packaging

Agency nova design / Beijing

Client DONG TIAN

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Category

Beauty / Cosmetics / Personal Care / Single

Annual ID

ADC_PKG19015M

About the Work

Characterized by its pure and gorgeous colors and strong coverage, KRAS get into the professional makeup market. We add a bolt of blazing and conspicuous drawing in the center of the plain and common original packing. The rich and stereo paint strokes, which is printed with embossed technique and spot UV, cover on a part of the golden characters. Such design directly describe the covering function of the product.

2019 Awards

Total Points: 2

Merit Honor

Credits

Design Firm

nova design / Beijing

Art Director

Xia Yu

Chief Creative Officer

Huang Ying

Chief Design Officer

Xia Yu
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