QISHAN Longevity Noodles brand originates from the idea of making simple pasta fresh, interesting, healthy, and characteristic. Eating Longevity Noodles is regarded as a symbol of auspiciousness, and is often treated as a good wish for the future. We reset the identity and brand culture by taking “lasting” and “longevity” as the key elements of our design. The color on each package box is determined according to the ingredients of the noodles, which brings consumers the fun of recognition and benefits the establishment of emotional relationships. As for the material selection, the use of white wood pulp paper, matched with the use of colored papers, not only makes it flexible and bright, but also heightens the sense of touch.