ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Entertainment / Recreation / Games / Toys / Recreation - Single or Series
Annual ID
ADC_PKG19010B
About the Work
For decades, sports video games have pushed out the same cover design over and over again—a stock photo of a star player in an action pose. For the 20th anniversary of NBA 2K, we wanted to break out of the sea of sameness and create something unique and artful. Something that spoke to people in a personal way and inspired them to not only get the game, but use it as a platform for self expression. Narratives. Everyone has one and everyone can be inspired by one. Starting with LeBron James, we collaborated with The King and crafted a cover that spoke to the unique narrative behind his legend. His story. His words. His path to greatness. Then we rolled out covers featuring Giannis Antetokounmpo’s narrative, Ben Simmons and a limited release Travis Scott cover.
2019 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Butler, Shine, Stern & Partners / Sausalito
Client / Brand
2K Sports / Novato
Art Director
Zach Shapiro
Chief Creative Officer
John Butler
Chief Marketing Officer
Jason Argent
Alfie Brody
Group Creative Director
Sinan Dagli
Designer
Ham Nguyen
Jackie Truong
Director
Alan Ho
Andrew Blumberg
Executive Producer
Vince Genovese
Producer
Agnes Arceo
Account Team
Alex Eley
Mal Gretz