ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Design for Good / Product Design - Single
Annual ID
ADC_PRD19004S
About the Work
12.7 million tonnes of waste is dumped into the oceans each year. Despite this issue, there has been little effort from the government to clean up the issue. Greenpeace wanted to draw attention to the problem in a way that would help Hong Kong’s legislators experience it firsthand. This inspired ‘Polluted Soap’ –artisanal soaps designed to urge politicians to stop washing their hands of the problem. Working with Taiwanese artist Hung Yi-chen, Greenpeace made soap infused with pollution collected from 10 beaches, ranging from microplastic, plastic bags, plastic utensils, food packaging, plastic lids, Styrofoam, medical waste and more. On April 24, 30 council members were hand delivered bar of Polluted Soap specific to the garbage found on beaches in their district and a letter asking them to stop washing their hands of the problem. Pop-up stalls around the city displayed each of the 10 varieties of Polluted Soap as fundraising.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
Grey Group Hong Kong / HK
Art Director
Jeffrey Wong
Ella Wong
Chief Creative Officer
Michael Knox
Creative Director
Christopher Lee
Jackie Wong
Jeffrey MC Wong
Designer
Yi Chen Hung
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