ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Typography

Empowered

Agency Maksim Arbuzov / Moscow

Client Russian Pointe

Category

Poster / Series

Annual ID

ADC_TYP19016M

About the Work

An advertising campaign was launched to promote a premiere collection of leotards by Russian Pointe brand — Empowered. We were inspired by the elegance of ballerinas. The refinement of their movements pushed us to create these posters where the lettering gently intertwines with the dancers, reflecting the beauty of the body shape and grace of the dancer.

2019 Awards

Total Points: 2

Merit Honor

Credits

Design Firm

Maksim Arbuzov / Moscow

Art Director

Maksim Arbuzov

Typographer

Olga Kovalenko
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