ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Typography

FF Nort™

Agency HERRHEMKER / Hamburg

Client Monotype

Category

Typefaces / Font Systems / Series

Annual ID

ADC_TYP19009B

About the Work

The design unites tradition with something new because it combines the characteristics of classicism and humanism. Sharp inlets in the lower case not only prevent excessive blackening of the character. Rather, the asymmetrical internal form improves the legibility of the letter. The contrast of round forms in combination with sharp terminations characterises the word picture. This rhythm not only creates tension, it also increases the reading speed considerably. Despite its striking appearance, the font family also unfolds its charm in regular text sizes. Its formal properties also predestine it for on-screen use, where the requirements are quite similar: large x-height, compact body and open counters are very conducive to a screen display in small sizes under poor conditions. The Type supports 109 languages. In addition to the Latin-based ones, Cyrillic and Greek with the same design character – important for companies that communicate across Europe.

2019 Awards

Total Points: 10

Bronze Cube

Credits

Publisher

Monotype / Woburn, MA

Designer

Jörg Hemker

Director

Bill Davis
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