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2019 ADC Awards - Typography

The Fake News Stand

Agency TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel & Rogue / New York

Client Columbia Journalism Review

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Category

Wildcard / Single

Annual ID

ADC_TYP19001G

About the Work

Nearly one in four Americans admitted to sharing propaganda on social media, and two-thirds believe that false information compromised the 2016 election. The Columbia Journalism Review wanted to confront people with the lies they’re unknowingly spreading. So we created the Fake Newsstand. We found misleading headlines that had been widely shared online, and we made them tangible for the first time by putting them on the covers of what looked like real publications. Inside, an educational guide prompted people to question what they were reading, offered tips to spotting misinformation and explained the importance of seeking out real news produced by credible journalists — a timely message as the midterm elections of 2018 approached. Then we filled a highly trafficked newsstand in Manhattan with the fake publications and waited for people’s reactions. With zero media dollars spent, the Fake Newsstand generated more than 300 news stories in 103 countries.

2019 Awards

Total Points: 50

Best of Discipline Cube

Credits

Agency

TBWA\Chiat\Day / New York

Design Firm

Design by Disruption / New York

Client / Brand

Columbia Journalism Review / New York

Production Company

Rebel & Rogue / New York

Art Director

Angelo Maia

Chief Creative Officer

Chris Beresford-Hill

Creative Director

Gustavo Dorietto

Executive Creative Director

Chris Rowson

Illustrator

John Smith

Photographer

Bonnie Wang

Creative Team

Von Harris
Khaled Alshanti

Account Team

Jeanine Yawn
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