Reform is a life-style brand, were its goal is to design creative responsible products that benefit the environment, &have a positive impact on the society. Its work is mainly in the textile, fashion accessories, &furniture design fields, while focusing on its first product, Plastex. . Plastex is 100% Eco-friendly Handmade fabric, made out of wasted plastic bags interwoven with cotton threads. The focus of innovation lies in transforming discarded wasted plastic bags into new raw material that has environmental, social, &economical benefits. Environmentally; plastic bags are the 2nd most wasted material in Egypt. Every minute globally around 9million single use plastic-bags are given out for free &they take up to a thousand years to degrade into harmful substances that poison soil &create harmful diseases. Socially, Reform took reviving the weaving industry in Egypt, with its main goal to restore an old craft, while focusing on empowering local communities &encouraging craftsmanship.