ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Advertising

Web of Infamy

Agency 72andSunny / New York

Client Smirnoff

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Category

Art Direction - Digital / Motion / Digital

Annual ID

ADC_ADV20_067M

About the Work

This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. And we exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to. But we’re not just any brand. We are the world’s most infamous vodka.

2020 Awards

Total Points: 2

Merit Honor

Credits

Agency

72andSunny / New York

Art Director

Brad Simon

Executive Creative Director

Justine Armour

Executive Producer

Ryan Chong

Illustrator

Ben Hasler

Creative Team

Jon Krippahne
Justin Joo

Account Team

Diana Gonzalez
Kamran Gossieaux

Marketing Manager

Neil Shah

SVP

Stephen O'Kelly

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