ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction - Digital / Motion / Digital
Annual ID
ADC_ADV20_067M
About the Work
This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. And we exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to. But we’re not just any brand. We are the world’s most infamous vodka.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
72andSunny / New York
Art Director
Brad Simon
Creative Director
Hugo Bierschenk
Dean Woodhouse
Guy Featherstone
Designer
Guy Featherstone
Brad Simon
Executive Creative Director
Justine Armour
Executive Producer
Ryan Chong
Illustrator
Ben Hasler
Photographer
Artem Nadyozhin
Aline Gontar
Producer
Connor Gomez
Jonny Weiss
Creative Team
Jon Krippahne
Justin Joo
Account Team
Diana Gonzalez
Kamran Gossieaux
Marketing Manager
Neil Shah
SVP
Stephen O'Kelly
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