ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction - Digital / Motion / Motion
Annual ID
ADC_ADV20_003B
About the Work
Wonderful Tools is a celebration of the minimalist design aesthetic that made Apple famous. From the controls of the original iPod to the organic pulse of the Siri app, the design language of each Apple product is communicated quickly through clean lines, iconic shapes, and color accents that transition seamlessly from one to the next. This piece serves as an elegant :90 second retrospective of the history of the Apple brand.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Design Firm
BUCK / Los Angeles
Production Company
Grizzlee / Los Angeles
Media Distribution Company
OMD / Los Angeles
Animator
Esteban Esquivo
Art Director
Kim Nguyen
Chief Creative Officer
Brent Anderson
Creative Director
Jenny Ko
Robbin Ingvarsson
Paul Wysocan
Executive Creative Director
Ryan Honey
Brian O'Rourke
Executive Producer
Emily Rickard
Randall Pomeroy
Group Creative Director
Greg Greenberg
Producer
Sunny Sattari
Creative Team
Daniel Coutinho
Account Team
Liz Taylor
Jake Tucker
Will McPherson
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