ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction - Digital / Motion / Motion
Annual ID
ADC_ADV20_004B
About the Work
Brief Create a campaign for the London Symphony Orchestra’s ‘Dancing on the Edge of a Volcano’, a season of music written during the unstable political and social environment of the first four decades of the 20th century. Solution We collaborated with dancer, Ella Robson to produce an abstract but tension-fuelled film reflecting the volatility of the period. This is the first of the Season’s films to use live action. To stay true to the original concept, where the identity follows the movement of Sir Simon Rattle’s baton, Ella’s dance was choreographed to the conductor’s movement as he conducts Stravinsky’s Rite of Spring. The film was created in stages: Fabric dance Ella danced with fabrics, to ensure she faithfully followed Sir Simon’s conducting movement to the 50 second piece, she choreographed 19 individual sequences. Pyrotechniques To reflect the explosive moments of the music, Ella danced a series of expressive movements with flares, smoke grenades and chalk dust. Post-production A full-length dance piece was then created from the 19 sequences, the pyrotechnique moments and a bespoke motion trail effect were added. The film is used on digital/social platforms and on the screens at the Barbican, and stills are used for printed collateral.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Superunion / London
Production Company
Found Studio / London
Creative Director
Stuart Radford
Mike Sharpe
Designer
Sam Ratcliffe
Erik Brattested
Editor
Richard Pizey
Producer
Sophia Georgiou
Account Team
Mairi Murdoch
Miki Nathan
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