ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction - Press / Poster / Press / Print Advertising - Campaign
Annual ID
ADC_ADV20_073M
About the Work
OKINAWA, AN ISLAND PREFECTURE IN JAPAN KNOWN FOR ITS UNIQUE HISTORY AND CULTURE. THE TRADITIONAL LANGUAGE OF OKINAWA IS UNLIKE ANY OTHER DIALECT IN JAPAN, AND ACADEMICALLY REGARDED AS AN INDEPENDENT LANGUAGE DIFFERENT FROM JAPANESE. THE NUMBER OF OKINAWAN SPEAKERS, HOWEVER, IS DECLINING EVERY YEAR, AND UNESCO HAS LISTED OKINAWAN AS "ENDANGERED LANGUAGE" SINCE 2009. OKINAWA TIMES, ONE OF THE LARGEST NEWSPAPER COMPANIES IN OKINAWA, WANTED TO TACKLE THIS PROBLEM AS A MISSION OF LOCAL MEDIA. SOLUTION: WE CREATED A SPECIAL AD SPACE IN OKINAWA TIMES NEWSPAPERS WHICH LOCAL SMALL BUSINESSES CAN USE FOR FREE. BUT UNDER ONE RULE: THEY CAN ONLY USE OKINAWAN IN THIS AD SPACE. IN COLLABORATION WITH 10 LOCAL BUSINESSES, WE LAUNCHED 10 NEWSPAPER ADS WITH 100% OKINAWAN COPYWRITING AND UNIQUE ILLUSTRATIONS. WE ALSO HELD AN EXHIBITION IN WHICH WE DISPLAYED POSTERS AND A VARIETY OF GOODS, ALL WRITTEN IN OKINAWAN. NOT ONLY DID WE DRAW ATTENTION OF THE PEOPLE IN OKINAWA TO THE PROBLEM OF ENDANGERED LANGUAGE, BUT WE DEMONSTRATED THE NEW POSSIBILITY OF UTILIZING OKINAWAN IN LOCAL BRAND COMMUNICATION.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
Dentsu Creative X Inc. / Tokyo
Art Director
Shotaro Takizawa
Creative Director
Ryo Seki
Designer
Keita Asaoka
Editor
Ryosuke Harashima
Executive Creative Director
Yasuharu Sasaki
Illustrator
Hikaru Ichijo
Producer
Rie Kawase
Account Team
Shimon Tsutsumi
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