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2020 ADC Awards - Advertising

A Holiday Reunion

Agency Goodby Silverstein & Partners / San Francisco + Park Pictures / Santa Monica + Exile / Los Angeles + Legacy Effects / Los Angeles

Client Xfinity
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Annual ID

ADC_ADV20_013S

About the Work

From iconic movies to home WiFi, everything Comcast NBCUniversal creates brings families together. Our goal was to celebrate this fact during the biggest togetherness moment of the year—the holidays. We produced a short film to run on YouTube, Twitter and Facebook in which the much-loved character E.T. returns to Earth to visit his old friend Elliott and is surprised to discover just how much things have changed. Elliott has a family of his own now, and terrestrial technology has advanced significantly, to say the least. The project was an epic collaboration: in just 12 weeks we had to secure Steven Spielberg’s blessing, John Williams’s original score, the original puppet molds, Henry Thomas (so he could reprise his role) and the inclusion of Nike’s and Reese’s products as well as dozens of other branded Easter eggs—not to mention a director. We also had to coordinate the shoot itself and the VFX-heavy post-production work. Results: #1 global trending video on YouTube the day after launch +227M views globally across multiple social platforms +2.8M rentals of the original E.T. movie on Xfinity’s streaming platform +450 articles written globally 595K combined shares across multiple social platforms 30x increase in brand conversation