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2020 ADC Awards - Advertising

COMA – A GettyImages Original Series

Agency AlmapBBDO / Sao Paulo + Getty Images / Sao Paulo

Client Getty Images
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Annual ID

ADC_ADV20_076M

About the Work

Every year, Getty Images creates a global campaign to communicate its differentials as an image bank. But the material has to be more than just a commercial, because it’ll be used throughout the year by the brand’s salespeople when they visit clients. That’s why it has to be both interesting and surprising. Taking advantage of the fact that people are addicted to watching series nowadays, we created an original three-episode miniseries using only content from the Getty Images collection, plus an immersive site where users could explore the topic in depth. The three episodes, approximately 5 minutes long each, tell the story of a sarcastic patient in a coma who, shut off from the world as he is, can only live through the images in his head. This helped to show the variety that the image bank has to offer.