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2020 ADC Awards - Advertising

OREO x Game of Thrones

Agency 360i / New York + Mondelez / East Hanover + HBO / New York

Client Mondelez (OREO)
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Annual ID

ADC_ADV20_021S

About the Work

In partnership with OREO and HBO, we launched limited edition OREO Game of Thrones cookies as a tribute to the final season of Game of Thrones (GoT). The cookies feature one of four unique embossments spotlighting the three houses still battling for the Iron Throne, and the enemy White Walkers beyond the wall. The limited-edition product comes in beautiful, GoT-branded packaging, which was designed in-house. To kick off the collaboration, we worked with the design studio behind the original Game of Thrones opening sequence to create an all-OREO version of the show’s iconic opening credits. The film showcases the houses still in play for the throne with an animated landscape built entirely out of 2750 animated original and Oreo Game of Thrones cookies. Craft + culture + rabid OREO cookie fans + rabid GoT fans = a once-in-a-lifetime collaborated product and film.