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2020 ADC Awards - Advertising

The Small Escape

Agency Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

Client BMW AG
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Annual ID

ADC_ADV20_078M

About the Work

30 years after the fall of the Berlin wall, BMW recounts the story of the desire for freedom, ingenuity and engineering skill in the short film “The Small Escape.” It is based on the true story of a courageous man, who helped a friend flee East Germany by smuggling him across the Berlin Wall in a small BMW Isetta. 1964. Berlin is a divided city. Flight from the German Democratic Republic is punished with an order to fire. Still, many people desperately try to cross the border. They forge identity papers, dig tunnels, climb into hot-air balloons and hide in cars going to the West – towards freedom. But as large vehicles are getting controlled more frequently and thoroughly, a West Berliner has a seemingly impossible but ingenious idea: the smallest and most inconspicuous car available at the time, the BMW Isetta, should help him smuggle a man across the border into the West.