ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Video / Direction - Single
Annual ID
ADC_ADV20_029B
About the Work
With ‘Snowbrawl,’ Apple set out to prove how amazing the iPhone 11 Pro camera really is, by filming an action movie without any additional lenses, equipment or software. Using just the phone you have in your pocket, Director David Leitch (Hobbes & Shaw, Deadpool 2, John Wick) and cinematographer Robert Elswit (Magnolia, There Will Be Blood) turned an ordinary snowball fight into an action-packed thriller. The film dramatizes a young girl’s journey as she and her band of underdogs rescue her teddy bear from her brother and his gang of teenagers in an epic snowball fight filled with flying snow, inventive attacks, armored sleds and more as the two sides battle it out. The mobility and weight of the device enabled the filmmakers to simulate moments that would be difficult with bulky professional equipment, all without sacrificing quality, and all to prove the point that with the iPhone 11 Pro, we have all the tools we need to make all of our videos epic.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Blush Creative / Los Angeles
Media Company
OMD
Chief Creative Officer
Brent Anderson
Creative Director
Jeremy Wirth
Jed Cohen
Robert Cuff
Executive Creative Director
Chuck Monn
Executive Producer
Randall Pomeroy
Producer
Adrienne Bullock
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