ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Advertising

The Small Escape

Agency Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München

Client BMW AG

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Category

Craft in Video / Sound Design - Single

Annual ID

ADC_ADV20_086M

About the Work

30 years after the fall of the Berlin wall, BMW recounts the story of the desire for freedom, ingenuity and engineering skill in the short film “The Small Escape.” It is based on the true story of a courageous man, who helped a friend flee East Germany by smuggling him across the Berlin Wall in a small BMW Isetta. 1964. Berlin is a divided city. Flight from the German Democratic Republic is punished with an order to fire. Still, many people desperately try to cross the border. They forge identity papers, dig tunnels, climb into hot-air balloons and hide in cars going to the West – towards freedom. But as large vehicles are getting controlled more frequently and thoroughly, a West Berliner has a seemingly impossible but ingenious idea: the smallest and most inconspicuous car available at the time, the BMW Isetta, should help him smuggle a man across the border into the West.

2020 Awards

Total Points: 2

Merit Honor

Credits

Agency

Jung von Matt AG / Hamburg

Client / Brand

BMW AG / München

Production Company

tempomedia filmproduktion gmbh / Hamburg
Pioneer Productions / Budapest
AH Casting / London
Playground Casting / Budapest

Music / Sound Production Company

Woodwork Music / Salford
2WEI Music GmbH / Hamburg

Post Production Company

Whitehouse Post / London
Spellwork Pictures / Berlin

Art Director

Csaba Lódi

Director

Alex Feil

Director of Photography

Khalid Mohtaseb

Executive Creative Director

Thim Wagner
Max Lederer

Executive Producer

Vera Portz

Group Creative Director

David Leinweber

Lighting Designer

Filip Marek
István Ménkü

Creative Team

Erwin Prib
Emely Sudhaus
Ilya Y. D. Akiyoshi
Nilu Amin
Gergely Csepregi
Dániel Vékony
Sosa Juristovszky
Gabriella Vincze
Ildikó Ambrus
Jens Thiemer
Ann-Kathrin Raabe
Daniela Sykes
Melinda Szepesi
Gábor Csőge
Gáspár Várkonyi
Sasi Bejczy
András Hárskúti
Eric Schaechter
Alessio Bertotti
Emma Ashton
Debs Hinkinson
Andréa Orban

Account Team

Andreas Ernst
Jan Anderßen
Yannick Schreiber

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