ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Video / Title Design
Annual ID
ADC_ADV20_036B
About the Work
The Morning Show is an inside look at the lives of the people who help America wake up in the morning, exploring the unique challenges faced by the women and men who carry out this daily televised ritual. After speaking with the show runners we knew the sequence was about uphill struggles, going against the grain and where secrets are hidden. This needed to be reflected in our sequence but without giving anything away. So we came up with an abstract and graphical approach where the idea was to let the audience interpret what they were seeing. The first creative challenge was what the spheres would be doing, if they represented people but doing what? What obstacles do they face? Once we created the designs and scenarios the next creative challenge was actually animating and using transitions to put everything together. Were we going to follow one sphere or follow several? These decisions at times came a lot later but we worked them out with diligence. It was great working on a sequence that was colorful and mischievous but challenging to get the balance right with our scenarios.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Client / Brand
Apple TV+ / Culver City
Production Company
Elastic / Santa Monica
Creative Director
Angus Wall
Hazel Baird
Designer
Emanuele Marani
Editor
Doron Dor
Shawn Fedurchuk
Executive Producer
Kate Berry
Luke Colson
Jennifer Sofio Hall
Producer
Paul Makowski
Michael Ross
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